Mixing business with personality

I was especially struck by one word on Richard Dennison's slides at JBoye08.
The word is "personality".

Richard talked about how BT is using social media and how one impact of this is "mixing business and personality" in the corporate world. He feels this is essential. There is no reason to turn into anonymous, homogenous people when we step into the work world each morning. Note he did not say "mixing business and personal", nor "mixing business life and family life".

I interpret "mixing business with personality" to mean "bringing your own personality to how you do your job" or "doing your job while being yourself".

What a difference this would make in most organisations if people could do this. Check out Richard's slides, and when you get to number 33, see how this corresponds to what's happening in your organisation.

Comments

[Samuel]

Love this! So true. Will take a look at Richard's slides.