Intranet 2.0 in the Global Intranet Strategies Survey 2007

What follows is an outline of the 2.0 section of the on line survey questionnaire for the 2007 Global Intranet Strategies Survey. If you have comments, questions, suggestions, I would be grateful to hear them. The survey is being finalised and will go on line at the beginning of June.
Please note that the online tool allows logical flows between questions, which I cannot reproduce here.

0. People who do not have 2.0 tools in place and have no intention currently of doing so, are sent to the last question. (See question 7 at the  end of post).

1. What 2.0 approaches and tools have you implemented or plan to implement within the intranet?

Rating scale: Does not exist, Just starting, Available in some places, Well established, Fully integrated into the way of working, Don’t know

• Internal blogs
• Wikis
• Social bookmarking (letting people share their favorite sites with others)
• Folksonomies (free tagging of content with people’s own key words or metadata)
• Personal, individual pages or sites on the intranet, totally personalised by the individual
• Possibility for  rate other people’s content / pages by indicating how useful they found ti to be
• Citizen or employee journalism (employees encouraged to write and publish articles and photos)
• Podcasts by different people and functions throughout the organisation
• Prediction markets where people “vote” or “bet” on probabilities about the future
• Mash ups where content from different sources is blended to offer new services to users
• Video broadcasting/web casts (such as You Tube)
• Photo sharing sites (similar to Flickr on the internet)
• RSS or other feeds of external content into your intranet(s)/portal(s)
• Web cams – real time video
• Virtual worlds (such as Second Life)
• Other? Please specify

2. If you have internal blogs, please answer the following questions:

Rating scale: Does not exist, Just starting, Available in some places, Well established, Fully integrated into the way of working, Don’t know

- Are they searchable?
- Do you have a blog portal?
- Have you implemented tools that enable following blog entries by key words, trends, other tracking?
- Do people have blog readers, or aggregators letting them subscribe to blogs and sites with RSS feeds?

3. What functions do the internal blogs and wikis serve? (2 columns, 1 for each)

Distribution of news
Expert views on a subject
Business / marketing intelligence
Event management
Project management
Client relations
Crisis management
Experience & knowledge sharing
Collecting feedback
After-sales service for customers
Product or service promotion
Building a dictionary or encyclopaedia for the organisation
Other

4. Regulation
What have you decided to regulate within your organisation?

Highly regulated, rules defined and applied - Moderately regulated, some rules - Depends on the context, varies - Some recommendations and guidelines, no absolute rules - Completely free (within legal and ethical limits) - Don’t know

• Criteria are defined for who has the right to set up a blog.
• Criteria are defined for who has the right to set up a wiki.
• Governance policy for bloggers.
• Governance policy for wikis.
• IT standards on which tools to use.
• Policies for how content created in blogs is integrated/archived into the intranet from the blog or wiki

5. Official 2.0 Strategy

Not yet, Being discussed, Being tested, some experimentation, Well established, Fully integrated into the organisation, Don’t know

• A “2.0 strategy” exists for the internal web environment (intranet, portal, other)
• Senior management is on board. They are involved in or have approved the strategy.
• Part of our strategy is to use web 2.0 tools on the public internet to also communicate with internal people. We see the public web as a communication tool for both internal and external audiences.

6. NEW – Share an experience! Do you have a best practice or lesson learned that might be helpful to others in the area of 2.0 approaches and tools?

If you have had “2.0 something” for at least 6 months or more, can you share your experience with us: benefits as well as challenges.

What opportunities have you discovered? What risks have you identified and how are you managing them?

Are there tools you have removed?  Changes you’ve made. Why?

If you currently have no plans for web 2.0 tools on the intranet, please click here to pass to the relevant questions.

7. Back to those who are not yet in to 2.0....
If you have not plans or experimentation in 2.0 tools, what are the reasons?

• We do not feel that web 2.0 tools would serve a useful purpose
• Our management is not open to web 2.0 ideas
• Moderating content will take too much time
• People will waste their time blogging
• We have legal and/or regulatory issues with confidential content
• We are unsure how to respond to potentially negative comments, criticism of management
• Our company or organisational culture is not ready
• We have concerns that the content will get out of control and it will be difficult to find anything
• Other:

END: Please give me your comments if any on other questions you would like to include, or questions that you feel are less relevant and can be eliminated.

Technorati Tags: intranet 2.0, intranet2.0

Comments

[Aniisu]

Hi, this is a very comprehensive questionnaire! Covers all possible areas...Congrats!
From an internal communications perspective in India, I think there is still a long way to go before senior leadership understand the terminlogies associated with Web 2.0, leave alone adopt the tools.

[Frank Hamm]

Very good questionnaire.

I'd only like to suggest an additional answer to "Official 2.0 Strategy" which should focus on a more acive part ("practice what you preach"):

"Senior management is actively taking part in Intranet 2.0 (i.e. blogs and comments in employees blogs)"

For me all answers to question 7 seem to indicate that the respective corporate cultures would be "not ready".

I commented those answers to question 7 in my blog in German with ironic notes emphasizing that mostly corporate culture is the key factor for solving those "problems".

[janemc]

Good suggestion I will take up.
Thanks, Frank.
By the way, I like the looks of your blog even tho I cannot read it.

[Carlos Diaz]

Very interesting Jane as ever... I'll be very interested as u can imagine by these next results. When do u plan to publish this survey ?