Web 2.0 adoption within intranets
Andrew McAfee has written a post, "Fast Forward to a Better Understanding, Part 3" on his blog The Impact of Technology on Businesses and their Leaders, about adoption of web 2.0 technologies by companies.
To quote from Andrew's post:
"My skepticism about any wildfire spread of E2.0 stems from the fact that the new tools and approaches will succeed over time only in environments that have a set of characteristics. Technical characteristics are the most obvious of these. As the IWeek survey highlighted, security and access control remain key concerns among technologists, and they'll have to be addressed before most IT departments give their blessings to Enterprise 2.0. In addition, the user interfaces of many (most?) current tools will also need to be improved."
Be sure to read the comments too.
The slide you see here is from my 2006 Global Intranet Survey results about the integration of blogs into intranets. They confirm that the integration of new tools such as blogs is progressive, certainly not yet the norm. (You can read background on the survey on my post Global Intranet Strategies Survey Results written in October when I released the report. The data was collected between June and August 2006. Send me an email if you want the link to download the report, which is free. )
FYI: The survey sample included 101 organisations headquartered in Europe (58%), North America (29%) and Asia Pacific (12%), ranging in size from under 5000 employees (20%), from 5 to 15,000 (29%), from 15 to 50,000 (25%) and over 50,000 (25%). Over 57% of the organisations operate in over 20 countries, and over one third have from 2 to 4 official languages.
The 2007 survey which will follow this June, one year later, will let us see how the "internal blogoshere" will have evolved over the past year. I will be asking more detailed questions this time on 2.0 issues. I will post them later and see if readers have additional suggestions.
Andrew talks about "environments that have a set of characteristics". I suggest the following additional characteristics :
- A culture where bottom up communication is valued, not feared.
- Senior management who are open to - and even better - use 2.0 tools such as blogs, wikis, ...
- HR and training policies making it easy for manager acquire "digital skills" (using a search engine, creating a blog, contributing to a wiki, running virtual meetings, etc. ..)
- An intranet or portal that is or is becoming "the way of working" (processes and applications integrated) and where 2.0 functions have their natural place.
These characteristics (with the exception of the first one) can be observed and measured as easily as the technical ones.
Do you have others to suggest?
Technorati Tags: intranet, intranet 2.0, intranet strategy, intranet2.0
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